News

For the 16th time, NIQ has chosen the Best New Launches in FMCG sector for the previous year in the Baltic countries. ARAS after-shave face cream with propolis has been nominated as the most successful innovation in the shaving & depilation products released in 2023 in Lithuania!

In today's society, there's a growing awareness of the importance of self-care in every man‘s life, we make sure to offer ARAS face, body and hair care products that meet everyday needs. Focusing on the latest global cosmetics trends as well as local market needs, combining effective and natural ingredients with our long-term experience we have launched 13 new ARAS products during the 2023.

The Best New Launch nomination representing the customers choice and buying behavior is a great proof of our dedicated work and a strong motivation for the whole BIOK LAB team to continue striving for excellence and providing the market-relevant products.

Why ARAS after-shave face cream? The product is specially created for skin care for men and has an instant effect on the skin and reliably soothes and nourishes it. The product contains propolis, which is valued for its skin-soothing properties. Vitamin E acts as an antioxidant. Suitable for everyday use each time after shaving.