News

We’re thrilled to announce that MARGARITA’s brand image has been transformed! Brand renewal takes place in several phases, the first of which is the refinement of the face care portfolio and a change in design. As Lithuania's most prominent and oldest cosmetics brand, MARGARITA has been a trusted companion for generations, nurturing natural beauty from within. Recently, BIOK LAB, inspired by deeply rooted nature traditions, has given MARGARITA’s face care collection a modern makeover. Our revitalised range now boasts a fresh new look that perfectly complements its time-tested formulas. We invite you to discover how our packaging design became the storyteller of this transformation. The refreshed packaging embodies everything MARGARITA represents: nature, tradition, and modern-day expectations. Central to this transformation is the iconic dark green shade of our MARGARITA logo - well-known and loved by our customers - established as the primary brand color in the new design concept. Beyond the colour, each design celebrates the natural ingredients that make MARGARITA products unique - aloe vera, sea buckthorn, chamomile, and more - captured in delicate watercolour illustrations. Clear natural ingredient labelling ensures transparency, while the cohesive packaging design strengthens MARGARITA's presence on shelves, enhancing global brand recognition. The new look is more than a facelift - it's a fresh take on a brand that has been nurturing beauty for over 35 years, staying true to its roots while evolving with time.