News

Year after year, we observe a clear trend: with the arrival of spring, our customers naturally reach for different skincare solutions. Rich, active formulas step aside, making room for lighter, hydration-boosting and radiance-enhancing alternatives. Gabrielė Rukšėnaitė (Kilig Brand & Product Manager) notes that at #KILIG, spring always brings a shift – the rich Retinol line steps back while lighter Hydrating and Vitamin C favorites take the spotlight. What distinguishes these product lines? The Hydrating line is infused with hyaluronic acid, glycerin, and Aqua-Shuttle® technology, which helps replenish the skin and maintain a fresh, comfortable feel. Hydration is key for maintaining skin's optimal balance and resilience. Vitamin C, on the other hand, supports brightness and protection. Despite the common myth that it should only be used in darker months, KILIG's Vitamin C line is safe to use all-year-round because it's formulated with encapsulated vitamin c, which is safe to use in the spring and summer sun!